Amway Australia first launched an internet portal in 1998, dubbed ELVIS (Electronic Link Via Internet Services). The service was an instant success, but was always simply an ordering system targeted at Amway distributors. In April 2000, 8 months after the launch of Quixtar in the United States, ELVIS was replaced by a2k in Australia and New Zealand and included the ability for Amway distributors, now known as Amway Independent Business Owners, to allow their clients to order directly of the website. Unlike in North America, where Quixtar was a whole new company, with literally thousands of products from "partner stores", a2k was still under the Amway umbrella, albeit with the addition of a small number of partner stores, ala Quixtar ......
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